Tony DiLoreto

From Warehouse Table to Priced Product, Without Leaving the Conversation

MIT's decade of research found top performers attribute 11% of revenue to data monetization and bottom performers 2%. The gap was never a data problem — it was a workflow problem. Your registrations table can't be sold; the EV-adoption index inside it can. Getting from one to the other meant a SQL client, a BI tool, a spreadsheet, a pricing debate and an admin console. Spartera's MCP connector collapses that into a single conversation — Spartera never stores the raw data, just the logic, and no records are ever transferred.

One Key, One Bill, One Shape: The Accidental Superpower of Passthru Endpoints

Enterprises spent $12.5 billion on foundation model APIs in 2025 — a market that grew on a purchase pattern so standard nobody thinks about it: sign up, get a key, fund a balance, pay per call. Data APIs never converged on anything like it. We built Passthru Endpoints so sellers could list an API they already had. What we actually built was the missing standard.

Mind, Hand — and Marketplace: Turning MIT's Decade of Data Monetization Research into Revenue

MIT CISR just closed a decade of data monetization research with one number that should stop every data leader cold: top performers attribute 11% of revenue to data monetization — more than five times the bottom performers' 2%. The framework is validated. The question is execution. Here's how the marketplace model operationalizes all three of MIT's principles.